Adidas was born in Herzogenaurach, Bavaria, Germany in 1998 when Adolf (Adi) Dassler, a former baker's apprentice, used the skills he had learnt during conscription in WW1 to open a small shoe repair business from his family home. The brand's skateboarding arm now supports a community of pro and amateur skateboarders including Mark Gonzales, Dennis Busenitz, Tyshawn Jones, Nora Vasconcellos and Lucas Puig.